NW Smiles, Dental Awards Finalist Finalist for: Best Practice Design & Interior 2010
Teeth Whitening
Healthy teeth that have yellowed with age or stained from coffee, red wine or smoking usually respond well to whitening. The solution is professional tooth whitening from an experienced cosmetic dentist. At NW Smiles close to Baker Street, we use ZOOM ADVANCED POWER (ZAP) to offer whiter teeth in less than an hour. This in-surgery professional tooth whitening system is a revolutionary procedure. It's ideal for anyone looking for immediate results. The convenience of Zoom! makes it the perfect choice for the busy individual. Whiter teeth can take years off your appearance and with proper care your smile will sparkle for years. Take your first step to feeling good, looking great and making a memorable impression every time you smile with Zoom!

Zoom! In-Surgery Power Whitening
The procedure is simple, it begins with a short preparation to cover your lips and gums, leaving only your teeth exposed. The dentist will then apply the Zoom! whitening gel, which was designed to be used with a specially designed light.

The Zoom! light and gel work together to gently penetrate your teeth, breaking up stains and discoloration. All professional tooth whitening products are based on a hydrogen peroxide solution. Extensive research and studies show that Zoom! under dental supervision is completely safe.

Before Zoom Whitening

After Zoom Whitening

Frequently asked questions about professional tooth whitening

Home Whitening
Tray based whitening is also available. Gel is placed in a custom-made transparent tray which can be worn overnight (Nite White) or one hour/day (Day White) for a total of 10 - 14 days.

The Zoom! take-home kit uses a breakthrough dual barrel chemistry that is engineered to accelerate whitening efficacy in two unique ways. First it uses a breakthrough surfactant which improves gel penetration, and the second feature is it helps to control the activation of Hydrogen Peroxide. This innovative system helps to control the release of free radicals for optimal results. Studies show that the Zoom! take home kit delivers an average of six shades after three applications (Individual results may vary and these results are based on overnight wear).

BriteSmile To Go Whitening Pens
BriteSmile To Go can be used day or night and requires no waiting after application. Remove cap, click the pen and apply a thin layer onto the front surface of the teeth. Replace cap when your finished, it's that simple!

It's the easy way to dramatically brighten your teeth at work, at home or on the go.


Frequently asked questions about professional tooth whitening


Q: What is Zoom! tooth whitening?
A: Zoom! is a bleaching process that lightens discoloration of enamel and dentine.

Q: What causes tooth discoloration?
A: There are many causes. Commonest causes are aging and lifestyle. Lifestyle includes consumption of staining substances such as coffee, tea, colas, tobacco, red wine, etc. Discoloration can also be caused by use of tetracycline antibiotic/excessive fluoride during tooth formation stage.

Q: Who may benefit from professional tooth whitening?
A: Almost anyone. However, treatment may not be as effective for some as it is for others. A consultation with your dentist can determine if you are a suitable individual for this procedure by carrying out an oral exam, including a shade assessment.

Q: Do many people whiten their teeth?
A: More people than you might imagine. A bright sparkling smile can make a big difference for everyone.

Q: Is whitening safe?
A: Yes. Significant research and studies show that teeth whitening under dental supervision is completely safe. In fact, many dentists consider whitening the safest cosmetic dental procedure available. Zoom or any tooth whitening products are not recommended for children under 13 years of age and pregnant or lactating women.

Q: How long do the results last?
A: By following some simple post whitening care instructions, your teeth will always be lighter than they were before. To keep your teeth looking their best, we recommend flossing, brushing twice daily, and occasional maintenance with Zoom! Weekender or Nite White gel. These professional products will help keep your teeth looking their brightest, and are only available from your dentist.

Q: How does the Zoom! In-office system work?
A: The Zoom! light activated whitening gel's active ingredient is Hydrogen Peroxide. As the Hydrogen Peroxide is broken down, oxygen enters the enamel and dentin, bleaching coloured substances while the structure of the tooth is unchanged. The Zoom! light aids in activating the hydrogen peroxide and helps it penetrate the surface of the tooth. Studies show that by using Zoom! gel with the appropriate Zoom! lamp, a colour improvement of 6-8 shades lighter can be expected.

Q: What does a patient experience during the Zoom! In-Office Procedure?
A: The Marylebone Dentist has modern well-equipped surgery. During the procedure, patients may comfortably watch television or listen to music. Individuals with a strong gag reflex or anxiety may have difficulty undergoing the entire procedure.

Q: How is exposure to the Zoom! light controlled?
A: The Zoom! procedure requires that all soft tissue in and around the mouth be protected. The dentist/nurse is required to monitor the procedure to insure any exposed skin or tissue is isolated and protected. Protective eyewear is required during the procedure.

Light sensitive individuals, including those undergoing PUVA therapy ( Psoralen+UV Radiation) or other photo chemotherapy, or patients with melanoma, should not undergo the Zoom! in-office procedure. Also, patients taking any light sensitive drugs or substances, whether over the counter, prescription or homeopathic, should consult their doctor prior to the procedure. Anyone who is not suitable for Zoom! chairside whitening may be able to have the Zoom! take-home kit.

Q: How long does Zoom! Chairside Whitening take?
A: The procedure begins with a preparation period, which usually takes 30 mins, followed by 45 minutes of bleaching. A five-minute fluoride treatment completes the procedure. (If you have not had a professional clean in the last 6 months, it is usually recommended that you have a clean done before the procedure to ensure the gel reaches all parts of the teeth).

Q: Are there any side effects?
A: Sensitivity during the treatment may occur with some patients. The Zoom! light generates minimal heat which is the usual source of discomfort. On rare occasions, minor tingling sensations are experienced immediately after the procedure but always dissipate.

To make your whitening visit at NW Smiles more enjoyable you can watch TV or select a DVD, or you can listen to music.

Return to Cosmetic Dentistry

Opening Times: Monday to Friday 9.00am - 5.30pm
Early mornings, late evenings and Saturdays available by appointment

18 Melcombe Street, London NW1 6AH (MAP)         T: 020 7724 3003               E: enquiries@nwsmiles.co.uk

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